Kernist is the cross-disciplinary showcase of Dallas based Designer and Creative Director Laura McCaskill.
Laura brings over 15 years of experience to her current role as a freelance creative director, building brands, campaigns and managing the creative success of accounts across a wide range of industries. She has a wealth of experience with print, digital, video, in-store and experiential advertising, as well as developing customer loyalty and employee incentive programs from the ground up. Several of her projects have included widespread, multi-channel rebranding efforts for global organizations that have succeeded in raising community awareness of each client’s profile and mission. Laura's work has been acclaimed by Communication Arts, The One Show, Austin Addys, CMYK Magazine, and by past and current clients alike.